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Your leaders know  what to do. Under pressure, they do something else.

Most leadership work stops at insight. We stay for the hard part: what you, your team and your managers actually do when the pressure is on.

Senior leaders from

  • Shopify
  • Mailchimp
  • Nike
  • HSBC
  • KPMG
  • Morgan Stanley
  • Philips
  • Novartis
  • Spotify
  • Bank of America
  • Sky
  • Yale
  • White & Case
  • Stella McCartney

The Intention Gap

The distance between the leader you intend to be and the leader who shows up when pressure rises. It is rarely a knowledge problem. Under load, leaders revert to older patterns, and their teams calibrate to the patterns, not the intent.

What we intend

What actually happens

  • Decide quickly and delegate the rest

    Work routes back through you for a final check

    Pattern: Control tightens as the stakes rise

  • Name the problem in the room

    The conversation is deferred to next quarter

    Pattern: Discomfort is read as a reason to wait

  • Hold the team to the agreed plan

    Priorities move after every senior meeting

    Pattern: Consensus is protected over commitment

Questions leaders ask first

The Intention Gap is the distance between the leader you intend to be and the leader who actually shows up when pressure rises. It is not a knowledge problem or a values problem. Under load, most senior leaders default to older patterns such as control, avoidance or over-involvement, and those defaults, not their intentions, are what their teams respond to.

The gap will not close on its own.

Describe what is happening. We will tell you honestly whether this is the right work.

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Not ready to talk? Read one story a week.

One real situation, the pattern behind it, and a way through. Written by Sope Agbelusi.

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