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Helping leaders and organisations
stay intentional under pressure.

The world will always pull you in different directions. You don’t have to lose yours.

Senior leaders from

  • Shopify
  • Mailchimp
  • Nike
  • HSBC
  • KPMG
  • Morgan Stanley
  • Philips
  • Novartis
  • Spotify
  • Bank of America
  • Sky
  • Yale
  • White & Case
  • Stella McCartney

The Intention Gap

The distance between the leader you intend to be and the leader who shows up when pressure rises. It is rarely a knowledge problem. Under load, leaders revert to older patterns, and their teams calibrate to the patterns, not the intent.

What we intend

What actually happens

  • Decide quickly and delegate the rest

    Work routes back through you for a final check

    Pattern: Control tightens as the stakes rise

  • Name the problem in the room

    The conversation is deferred to next quarter

    Pattern: Discomfort is read as a reason to wait

  • Hold the team to the agreed plan

    Priorities move after every senior meeting

    Pattern: Consensus is protected over commitment

Testimonials

What changed, in their words

Abigail Wilmore, Chief People Officer at Stella McCartney

Abigail Wilmore

Chief People Officer, Stella McCartney

I used to believe growth meant becoming someone else. Sope helped me realise I was already whole. That shift changed how I lead. I now show up with far more confidence, authenticity, and readiness for what comes next.

Roles and organisations reflect the positions held at the time of working together.

Before you
get in touch

You tell your team a decision is theirs. Then the stakes rise, and before you've noticed, you're back in making it yourself.

That's the Intention Gap: the distance between the leader you mean to be and the one who actually shows up when it costs something. It matters because your team takes its lead from what you do in those moments, and our work gets underneath what's driving it so you can start to change it.

The gap will not close on its own.

Describe what is happening. We will tell you honestly whether this is the right work.

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Not ready to talk? Read one story a week.

One real situation, the pattern behind it, and a way through. Written by Sope Agbelusi.

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