Tying Your Identity to Job Titles: Risks and Opportunities for Growth w/Chichi Eruchalu

Tying Your Identity to Job Titles: Risks and Opportunities for Growth w/Chichi Eruchalu


In this episode, Sope introduces his guest, Chichi, a leadership coach and creator. They delve into the topic of decoupling one’s identity from job titles and accolades, and instead focus on personal values and passions. Chichi shares her experiences from her teenage years, where she was a curious and entrepreneurial child who loved learning and had a goal of attending university as a first-generation immigrant. The conversation emphasises the significance of defining oneself beyond external validation and pursuing personal interests and values.

Chichi is an experienced executive coach and leadership consultant who helps individuals and organisations develop strong and effective leaders. With over 12 years of experience, she understands the unique challenges and obstacles that can stand in the way of reaching leadership goals. Her coaching approach is holistic, addressing both the professional and personal aspects of leadership.

She has worked with some of the biggest organisations and fast-growing startups, equipping her with the knowledge and expertise to support and guide leaders to be confident and effective.

Discussion Topics:

1. Chichi started her career at HSBC in commercial banking but she found that she loved helping people and solving problems, which eventually led her to marketing. She emphasises the importance of self-discovery and going out to do something to learn more about oneself. After working on the Apple Pay project, she decided to pursue marketing and start her own business after becoming pregnant and finding it difficult to commute to work.

2. She spoke about how the skills she had learned while running her own business helped her transition to a coaching career. In addition, she discussed the challenges of burnout and struggling to keep up with the demands of running a business. She reflected on her decision to return to paid employment and the struggle of feeling like a failure. She also emphasised the importance of recognising seasons and chapters in life and being able to move on from things that no longer serve a purpose. Chichi believed that this realisation was crucial for her growth, and it helped her accept that it was time to move on to a new chapter in her life.

3. She talked about how the pandemic has given her more time and space to do things she enjoys, such as reading and writing. She reflects on her past experiences as a director and how titles and job roles can become too closely tied to one’s identity. She advises people not to define themselves solely by their job titles, as titles are temporary and do not define who they are as a person. She also talks about the challenges she faced when stepping

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